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Key account management : the definitive guide
Diana Woodburn and Malcolm McDonald
Marketing due diligence : reconnecting strategy to share price
Malcolm McDonald, Brian Smith, Keith Ward
Marketing plans : profitable strategies in the digital age
Malcolm McDonald, Hugh Wilson, Dave Chaffey
Creating powerful brands : in consumer, service and industrial markets
Leslie de Chernatony and Malcolm McDonald
Key customers : how to manage them profitably
Malcolm McDonald, Beth Rogers, Diana Woodburn
Urban change and its management
Jim Bruce, Alan Doherty and Malcolm McDonald
Introducing marketing
Martin Christopher, Malcolm McDonald and Gordon Wills
Marketing plans that work
Malcolm H.B. McDonald, Warren J. Keegan
Marketing and finance : creating shareholder value
Malcolm McDonald, Brian D. Smith, Keith Ward
Marketing plans for services : a complete guide
Malcolm McDonald, Pennie Frow and Adrian Payne

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