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Marketing accountability : a new metrics model to measure marketing effectiveness
Malcolm McDonald, Peter Mouncey
Marketing plans : how to prepare them, how to use them
Malcolm McDonald, Hugh Wilson
Marketing in a nutshell : key concepts for non-specialists
Mike Meldrum and Malcolm McDonald
Marketing : a complete guide in pictures
Malcolm McDonald and Peter Morris
The marketing plan in colour : a pictorial guide for managers
Malcolm McDonald and Peter Morris
The complete marketer : 60 essential concepts for marketing excellence
Malcolm McDonald and Mike Meldrum
Key marketing concepts
Mike Meldrum and Malcolm McDonald
The new marketing : transforming the corporate future
Malcolm McDonald and Hugh Wilson
Marketing in manageable bites for busy managers and overworked students
Mike Meldrum and Malcolm McDonald
Marketing plans for service businesses : a complete guide
Malcolm McDonald and Adrian Payne

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