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One to one企業戦略 : 顧客主導型ビジネスの実践法
Peppers,Don Rogers,Martha 井関,利明,1935- 倉持,真理 ほか
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Managing customer relationships : a strategic framework
Don Peppers, Martha Rogers
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Customer winback : how to recapture lost customers and keep them loyal
Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
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