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Essentials of services marketing
Christopher Lovelock, Jochen Wirtz, Patricia Chew
Essentials of services marketing
Jochen Wirtz, Patricia Chew, Christopher Lovelock
Services marketing in Asia : managing people, technology and strategy
Christopher Lovelock, Jochen Wirtz, Hean Tat Keh
Understanding the role of business analytics : some applications
Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz, editors