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Global marketing management
John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor
The marketing challenge of Europe 1992
John A. Quelch, Robert D. Buzzell, Eric R. Salama
Marketing management : text and cases
John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Global marketing management : cases and readings
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
Global marketing management : cases and readings
[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
Advertising & promotion management : a manager's guide to theory & practice
Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner
Europe : le defi marketing
John A. Quelch, Robert D. Buzzell, Eric R. Salama ; edition française par André Tordjman ; traduit de l'américan par Christophe Favre