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Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml, Valarie A.／Bitner, Mary Jo
Services Marketing: Integrating Customer Focus Across the Firm ISE
Zeithaml, Valarie／Bitner, Mary Jo／Gremler, Dwayne
Calidad total en la gestión de servicios
Zeithaml, Valarie A.／Soriano Soriano, Claudio L.
Services Marketing, 5e
Wilson, Alan／Zeithaml, Valarie／Bitner, Mary Jo／Gremler, Dwayne
Services Marketing: Integrating Customer Service Across the Firm 4e
Wilson, Alan／Zeithaml, Valarie／Bitner, Mary Jo／Gremler, Dwayne
Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml, Valarie A.／Bitner, Mary Jo／Gremler, Dwayne D.／Mende, Martin
Loose Leaf for Services Marketing
Zeithaml, Valarie A.／Bitner, Mary Jo／Gremler, Dwayne D.
Customer Equity Management
Rust, Roland T.／Lemon, Katherine N.／Zeithaml, Valarie A.
Services Marketing: Integrating Customer Focus Across the Firm
Wilson, Alan／Zeithaml, Valarie A.／Bitner, Mary Jo／Gremler, Dwayne D.
Services Marketing
Zeithaml, Valarie A.／Bitner, Mary Jo／Gremler, Dwayne D.

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