author:Verhoef, Peter C. | カーリル

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Customer Value Management: Some Reflections and Future Trends (Nordrhein Westfaelische Akademie Der Wissenschafte - Ingenieur- Und Wirtschaftswissenschaften)

Verhoef, Peter C

Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (Foundations and Trends® in Marketing)

Bijmolt, Tammo H.A.／Dorotic, Matilda／Verhoef, Peter C.

Multichannel Retailing: A Review and Research Agenda (Foundations and Trends® in Marketing)

Liu, Huan／Verhoef, Peter C.／Lobschat, Lara

Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends® in Marketing)

Beke, Frank T.／Eggers, Felix／Verhoef, Peter C.

A Research Agenda for Digital Transformation: Multidisciplinary Perspectives (Elgar Research Agendas)

Dong, John Q.／Verhoef, Peter C.

Creating value with data analytics in marketing : mastering data science

Peter C. Verhoef ... [et al.]

The economics of urban transportation

Kenneth A. Small, Erik T. Verhoef, and Robin Lindsey

The economics of urban transportation

Kenneth A. Small, Erik T. Verhoef and Robin Lindsey

Handbook on transport pricing and financing

edited by Alejandro Tirachini, Daniel Hörcher, Erik T. Verhoef

Creating value with data analytics in marketing : mastering data science

Peter C. Verhoef ... [et al.]

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