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Social Marketing. Erfolgreiche Marketingkonzepte fuer Non-Profit-Organisationen
Koziol, Klaus/Pfoertsch, Waldemar/Heil, Steffen/Albrecht, Kathrin
Business Brand Design Management
Pfoertsch, Waldemar/Alexis, Jeremy/Schad, Frank/Sylver, Brianna
コトラーのB2Bブランド・マネジメント
Kotler,Philip Pfoertsch,Waldemar 杉光,一成,1966- ほか
Ingredient branding : making the invisible visible
Philip Kotler, Waldemar Pfoertsch
Transformational sales : making a difference with strategic customers
Philip Kotler, Marian Dingena, Waldemar Pfoertsch
H2H marketing : the genesis of human-to-human marketing
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
B2B brand management
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi