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Essentials of Marketing
McDaniel, Prof Carl／Hair, Joe／Lamb, Prof C.
Pricing Function: A Pragmatic Approach
Vernon, Ivan R.／Lamb, Prof C.
Principles of Marketing
Lamb, Prof C.／etc.／Hair, Joe／McDaniel, Carl
Introduction to Marketing
McDaniel, Prof Carl／Lamb, Prof C.／Hair Jr., Prof Joseph F.
Essentials of Marketing
Lamb, Prof C.／Hair Jr., Prof Joseph F.
Marketing
Hair Jr., Prof Joseph F.／McDaniel, Prof Carl／Lamb, Prof C.
Essentials of Marketing
Lamb, Prof C.／Hair Jr., Prof Joseph F.／McDaniel, Prof Carl／McDaniel, Prof Carl
Strategic Marketing Management: Cases and Applications
Cravens, David W.／Lamb, Prof C.／Crittenden, Victoria／Crittenden, V.
Strategic Marketing Management: Cases and Applications
Cravens, David W.／Lamb, Prof C.
Introduction to Marketing, International Edition
McDaniel, Prof Carl／Hair, Joe／Lamb, Prof C.

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