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Advanced Issues in Partial Least Squares Structural Equation Modeling
Hair Jr., Joseph F.／Sarstedt, Marko／Ringle, Christian M.／Gudergan, Siegfried P.
Manual de Partial Least Squares Structural Equation Modeling (PLS-SEM)
Hair Jr., Joseph F.／Hult, G. Tomas M.／Ringle, Christian M.／Sarstedt, Marko／Castillo Apraiz, Julen／Cepeda Carrión, Gabriel A.／Roldán, José Luis
Manual avanzado de Partial Least Squares Structural Equation Modeling (PLS-SEM)
Hair, Joseph F.／Sarstedt, Marko／Ringle, Christian M.／Gudergan, Siegfried P.／Castillo Apraiz, Julen／Cepeda Carrión, Gabriel A.／Roldán, José Luis
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Wilson, Elizabeth J.／Hair, Joseph F.
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Wilson, Elizabeth J.／Hair Jr., Joseph F.
Marketing
Lamb, Charles W.／Hair, Joseph F.／McDaniel, Carl
MKTG5
Lamb, Charles W.／Hair, Joseph F., Jr.／McDaniel, Carl
Essentials of Business Research Methods
Hair Jr., Joseph F.／Wolfinbarger Celsi, Mary／Money, Arthur H.／Samouel, Phillip／Page, Michael J.
Sales Management: Building Customer Relationships and Partnerships
Hair, Joseph F.／Anderson, Rolph E.／Mehta, Rajiv, M.D.／Babin, Barry J.
Essentials of Marketing
Lamb, Charles W.／Hair, Joseph F., Jr.／McDaniel, Carl

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