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Advanced Issues in Partial Least Squares Structural Equation Modeling
Hair Jr., Joseph F.／Sarstedt, Marko／Ringle, Christian M.／Gudergan, Siegfried P.
Multivariate Data Analysis
Hair Jr, Joseph F.／Black, William C.／Babin, Barry J.／Anderson, Rolph E.
Manual de Partial Least Squares Structural Equation Modeling (PLS-SEM)
Hair Jr., Joseph F.／Hult, G. Tomas M.／Ringle, Christian M.／Sarstedt, Marko／Castillo Apraiz, Julen／Cepeda Carrión, Gabriel A.／Roldán, José Luis
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Wilson, Elizabeth J.／Hair Jr., Joseph F.
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Wilson, Elizabeth J.／Hair Jr., Joseph F.
Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications
Latan, Hengky／Hair Jr., Joseph F.／Noonan, Richard
MKTG
Lamb, Charles W.／Hair, Joseph F., Jr.／McDaniel, Carl
Introduction to Marketing
McDaniel, Prof Carl／Lamb, Prof C.／Hair Jr., Prof Joseph F.
Essentials of Marketing
Lamb, Prof C.／Hair Jr., Prof Joseph F.
Marketing
Lamb, Charles W.／Hair, Joseph F., Jr.／McDaniel, Carl

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