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Advances in corporate branding
edited by John M.T. Balmer ... [et al.]
Advances in Chinese brand management
edited by John M.T. Balmer and Weifeng Chen
Contemplating corporate marketing, identity and communication
edited by Klement Podnar and John M.T. Balmer
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology
selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]