目次
1 Introduction -- Relevance of the Okinawan Struggle to the Neoliberal World -- Scope and Structure -- Part I Method, Theory, and Context -- 2 Critical Discourse Analysis of Public Relations -- CD A Difficulties in Okinawa -- 3 Why McDonaldization in Okinawa? Social Relations of Production in the Neoliberal Playground -- Neoliberalism: Utopic Concepts -- Coercion and Hegemony in Neoliberal Capitalism -- Actually Existing Neoliberalism -- Why McDonaldization in Okinawa? -- The Friendly Face of McDonaldization in Okinawa
4 Processes of Conditioning: Propaganda in Education and Media Systems -- Background: Precisely What Is Propaganda? -- How Does It Work? -- Why Is It Produced? -- Regimenting Thought in Educational Practice in Okinawa Main Island -- Regimenting Thought in Mediated Communications -- 5 Rationalizing Processes of Unnatural Selection -- A Summary of Environmental Regulation -- Where We Are Now -- How We Got Here -- Detour Strategies -- (Mis) Interpretation -- Techniques in Editing History -- Techniques in Fabricating `Official' Explanations -- Part II Propaganda, Processes, and Analysis
6 McDonaldizing as a Force for Militarizing Okinawan Society -- Making Efficiency Normal -- Reinventions of Traditional Okinawan Culture -- The Efficiencies of Burden Relief from Futenma -- The Efficiencies of Controlling Meanings of `Development' -- 7 Predictability as a Means of Manufacturing Consent -- Manufactured Forms of Authority in New Media -- Fear as a Manufactured and Renewable Product -- Unpredictability in Protestors and Imprecision in Descriptions -- 8 Communication and Control Over `Unstable' Actors -- Fortifying State Narratives Across Cultures -- The `Haters': Kamaduu gwa tachi no tsudoi -- The Organization of Free Association -- Weaponized Packing Tape -- Impossible Questions
9 Calculability as a Quantifier of Future Profits Added to the Present -- Free Trade and the Cost of Future Healthcare -- Heavy Industry and Construction Narratives -- Politicizing Catchphrases and Colors -- Politicizing Cooperation and Its Profit Potential -- An Efficient Future of Incalculable Profits -- Part III Historical and Contemporary Forms of Resistance -- 10 Political Economy and Identity of "All Okinawa" Resistance -- Kenmin (People of the Prefecture): Bifurcated Nationalism -- Jichi (Self Governance) -- The `System' -- Oru Okinawa (All Okinawa) and Shimagurumi (All/Entire Island): `Okinawan Identity' -- 11 Time as a Defense of the Environment: A Fight Against McDonaldized Forms of Progress -- Time as Technological Development -- The Language of Waiting in Time -- Time as a Cause in Managing the Masses -- Resisting Militarized Assaults on the Environment -- Indigenous Concepts of Time -- 12 Conclusion
