The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior (Applied Marketing Science / Angewandte Marketingforschung)
詳しい情報
出版社: Gabler Verlag(2011-11-14)
ペーパーバック: 192 ページ / 14.8 x 1.1 x 21.0 cm
ISBN-10: 383493240X ISBN-13: 9783834932402