目次
Part 1 Introduction: marketing control will really change your accounting, Kenneth Simmonds. Part 2 Interface: the marketing of finance interface, Janet T.D. Ratnatunga et al
marketing-based assets and shareholder value - a framework for analysis, Rajendra K. Srivastava et al
marketing costs - accountants to the rescue, L. Gayle Rayburn
marketing outcomes, financial conditions and retail profit performance, J. Joseph Cronin Jr. and Steven J. Skinner
whay type of profitability reports do marketing managers receive?, Douglas M. Lambert and Jay U. Sterling
marketing, cost management and management accounting, George Foster and Mahendra Gupta. Part 3 Where are we now? - analysis: strategic attributes and performance in the BCG matrix - a PIMS-based analysis of industrial product businesses, Donald C. Hambrick et al
the nature and measurement of marketing productivity in consumer durables industries - a firm level analysis, Del I. Hawkins et al
strategic auditing of human and financial resource allocation in marketing - an empirical study using data environment analysis, Jean-Charles Chebat et al
a look on the cost side - market share and the competitive environment, William Boulding and Richard Staelin
a mission approach to customer profitability analysis, Asokan Anandarajan and Martin G. Christopher
customer profitability analysis - challenges and new directions, George Foster et al
activity-based costing - accounting for a market orientation, Daniel J. Goebel et al
market competition, management accounting systems and business unit performance, Lokman Mia and Brian Clarke. Part 4 Where do we want to be? -decision making: the evaluation stage in marketing decision making, John C. Mowen and Gary J. Gaeth
measures of marketing success, Tim Ambler and Flora Kokkinaki
impact of resource allocation rules on marketing investment-level decisions and profitability, Murali K. Mantrala et al
the net present value of market share, Victor J. Cook Jr.
applying financial portfolio and multiple criteria approaches to produce line decisions, Samuel Rabino and Arnold Wright
salesforce compensation - an empirical investigation of factors related to use of salary versus incentive compensation, George John and Barton Weitz
cost containment in marketing, A.J. Magrath and Kenneth G. Hardy. Part 5 How can we measure arrival? - control: marketing control and performance in early growth companies, David A. Boag
marketing jobs and management controls - toward a framework, Bernard J. Jaworski and Deborah J. MacInnis
evaluating the strengths and weaknesses of marketing using a value-chain analysis - a survey of 35 Norwegian firms, Pay Joynt
investigating relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness, Emin Babakus et al. Part 6 Controls: the marketing budgeting process - marketing management implications, Nigel F. Piercy
promotion budgeting and control in the fast food
