Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-centering, and Mediation Analysis (Foundations and Trends in Marketing)

出版社: Now Pub(2015-12-30)

ペーパーバック: 104 ページ / 15.6 x 0.6 x 23.4 cm

ISBN-10: 160198913X  ISBN-13: 9781601989130