紹介
More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In "The Innovator's Guide to Growth", Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
目次
Introduction - By Clay Christenson Section I Chapter 1: Identifying jobs to be done Chapter 2: Identifying Overshot Customers Chapter 3: Identifying nonconsumers Section II Chapter 4: Developing Solutions Chapter 5: Assessing a strategy's fit with a pattern Chapter 6: Mastering emergent strategies Section III Chapter 7: Assembling and managing project teams Chapter 8: Organizing to Innovate Chapter 9: The Role of the CEO Chapter 10: Growth through Acquisition Chapter 11: Innovation Metrics Summary: Innovation Traps
