目次
Preface: international strategy - an introductory synthesis, Hans B. Thorelli. Part 1 Reflections on the history of strategy: strategy history - through different mirrors, Edward H. Bowman
response - twenty years of theory and practice - what have we learned?, Fred G. Steingraber
discussion, E.W. Kelley. Part 2 Globalization and the location of advantage: global competition and the localization of competitive advantage, Michael E. Porter
discussion, James K. Baker. Part 3 The globalization of American telephone and telegraph: the globalization of AT&T, Randall L. Tobias
discussion, Richard D. Wood. Part 4 Integration of a global enterprise - the Sime Darby experience: organizing for integral strategy formulation and implementation - Sime Darby of Malaysia, Tunku Ahmad Yahaya
discussion, James A. Henderson
an interview with Tunku Tan Sri Dato Seri and Ahmad Yahaya, Hans B. Thorlli
Sime Darby Berhad - a description. Part 5 Dynamics of integral strategy: building superior capabilities for serving changing markets, George S. Day
response - achieving continuous improvement in business strategies, Everett Shorey
discussion, Kathryn Britney. Part 6 Integral strategy and corporate culture: cross-functional teams - the driving force to change, Robert J. Hershock
productivity, quality and customer satisfaction as strategic success indicators at firm and national levels, Claes Fornall
discussion, Allen Paison.
