紹介
Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.
目次
Foreword by Paige Arnof-Fenn Acknowledgments Introduction Part I: Entrepreneurial Strategies for the Emerging Venture 1. Entrepreneurship and Strategy: A Framework for New Venture Development Contemporary Entrepreneurship: Trends and Patterns Entrepreneurship That Matters: Social Value Creation The Role of Innovation in Entrepreneurship Strategy Beyond Traits: Scripting Our Own Entrepreneurial Strategies Whole Brain Thinking: An Introduction to Strategy for the Emerging Venture Using the 7-S Model Summary of Chapter Objectives References 2. Strategies for Opportunity Identification: The Creative Process Creativity and Entrepreneurship: Turning Ideas Into New Venture Opportunities Sources of Ideas for New Ventures The Opportunity SEARCH Building the Entrepreneurial Culture to Support Creativity and Innovation Summary of Chapter Objectives Notes and References 3. Strategies for Evaluating Opportunities: The Assessment Process Opportunity Evaluation: Will the Idea for the New Venture Work? Four Primary Areas for Assessment Assessing the Feasibility of the New Venture Idea Fourteen Questions to Ask Every Time The Feasibility Analysis: Beginning the Evaluation Process From KIC to OOPs: The Opportunity Organizational Proposal Summary of Chapter Objectives Notes and References Appendix 3.1 Sources for Industry and Market Research Appendix 3.2 Estimating Start-Up Expenses 4. Developing New Venture Strategy: Preparation and Launch Strategic Planning and Entrepreneurship Entrepreneurship and Strategic Management: The Creation of Wealth and Value Creating the Strategic Vision: Articulating Need and Purpose Values Creation: Developing Strategy in Good Company Writing a Code of Ethics Summary of Chapter Objectives Notes and References 5. Market Entry: Positioning the Firm for Strategic Advantage Designing Your Firm's Value Solution(s) The Key Drivers Integral to Buyers' Demands and Expectations Within Your Industry Matrix Comparisons: Further Examining the Framework Developing the Go-to-Market Strategy The Strategic Plan Outline Strategic Positioning: From SWOT to TOWS Shifting the Focus of Strategy: Creating New Markets Versus Competing Directly Summary of Chapter Objectives References Part II: Entrepreneurial Strategies for the Growing Venture 6. Financial Resource Capabilities The Differences Between Debt and Equity Financing: Two Similar but Separate Audiences Understanding the Financing Stages Along the Life Cycle of the Business Further Descriptions on the Common Sources of Financing From a Debt Perspective Preparing Your Information for the Lender Equity Investors: Angel Investors and Venture Capital Firms All Told, Why Entrepreneurs Don't Get Funding Summary of Chapter Objectives Appendix A: Explanatory Term Sheet Sample Appendix B: Due Diligence Checklist Table Appendix C: Additional Guidelines For Presenting Your Business Plan Notes 7. The Evolving Management Team Up and Running: Managing the Growing Firm Building an Advisory Board: Seeking Advice and Advisers Boards of Directors: Corporate Governance Considerations Forms of Ownership: Legal Structure of the Organization Summary of Chapter Objectives Note and References 8. Building Networks and Strategic Alliances The Benefits and Outcomes of Creating and Sustaining Strategic Alliances With Whom Should You Partner? Understand the Value of Investing in the Social Capital That Can Drive Your Business Summary of Chapter Objectives Note and References PART III: Entrepreneurial Strategies for Sustaining Growth in the Established Venture 9. Innovative Strategies for Entrepreneurial Growth Strategies for Innovation: Incremental to Revolutionary Perspectives Strategic Thinking: Ideas for Future Expansion The Five Innovation Mistakes Maintaining an Innovation-Friendly Environment in the Established Venture Summary of Chapter Objectives Notes and References 10. Strategies for the Growing Venture: Mergers, Acquisitions, Franchising, and Exit Strategies Mergers and Acquisitions: Growth Strategies of Promise and Peril Franchising: Growth Through Systems Creation Exit Strategies for the Entrepreneurial Firm Valuation of the Business Summary of Chapter Objectives Notes and References 11. Beyond the Strategic Entrepreneurial Model: Learning from Failure The Other Side of Success: Rapid Growth Solutions for Problems During Rapid Growth Entrepreneurs and Failure: The Warning Signs Learning From Failure Summary of Chapter Objectives Notes and References Index About the Authors
