紹介
The serious message for marketing is that this is a textbook-agnostic supplement to Principles of Microeconomics written by an experienced professor who has taught this course to undergraduates at Berkeley for more than 10 years. Professor Olney incorporates her insights and experience in the classroom into this excellent text or supplement for all students interested in learning the key principles of Microeconomics. This could be used for the Principles course or as a supplement for any course in which students need a refresher.
目次
Chapter 1: Economics Tools -- Math and Graphing. Chapter 2: Production Possibilities Frontier, Economic Growth, and Gains from Trade. Chapter 3: Demand and Supply. Chapter 4: Extensions of the Demand and Supply Model. Chapter 5: Consumer Theory Chapter 6: Perfectly Competitive Firms. Chapter 7: Imperfect Competition. Chapter 8: Market Failure: Externalities and Public Goods. Chapter 9: Factor Markets. Answers to "TRY" Questions Index
